About Peter

Peter DaviesAn international marketing professional who has created and implemented innovative programme development strategies that generated strong business, brand and market share growth across US, European, Middle East and Japanese markets with Motorola, TTPCom Ltd, Eastman Kodak and Apple.

 

  • Led three new software re-platforming activities to reinvigorate revenue growth
  • Turned around software delivery and enabled $100M sale to US mobile operator
  • Instigated new marketing strategy that resulted in successful company sale
  • Launched new product category that generated $28M in first year
  • Created marketing strategy that doubled divisional revenue in three years
  • Penetrated new markets  and new segment , generating growth
  • Created the marketing and channel strategy for digital products in Europe
  • Invented precursor to Apple Stores and transformed distribution model for Apple