Repositioning Strategy

TTPCom Limited had successfully built and taken the company public. Market changes meant that the company’s focus needed to be on selling to Tier 1 companies in the wireless space.

  • Devised and implemented highly innovative communication strategies to improve reach
    • Refocused marketing efforts to create buzz for the company amongst major handset vendors via public relations activities and speaking slots
    • Created technical content marketing focus in English, Japanese and Chinese that reached deep into handset vendors’ technical community
    • New, cleaner website design with better content focus
    • Revitalised customer communications via email
    •    New focus for trade show participation
  • Masterminded analyst influencer program to successfully double PR coverage and boost web traffic 30%
  • Instrumental in designing and implementing highly effective positioning and value propositions
  • Trained and coached product managers to create new product positioning documents