The company had created a $1M digital printing press that competed in an entirely different segment to their 
existing products. The challenge was to research and identify market niches where the proposition would be valued.
Personally assessed market conditions and researched the market. Rewrote the value proposition and designed key marketing and channel programmes; these were substantially different in the USA and Europe because of resources and market. Successfully trained and motivated the sales staff.
- Division met its first year goals for sales and placement of products
- Division was successfully positioned for growth with a new and appropriate business model