Go To Market

Peter’s experience with marketing communications and go to market strategy dates back to his time at Apple where he introduced Apple’s first TV campaign in the UK. At Motorola he was responsible for growing new markets for mobile phones at the birth of GSM, and at Kodak he led the European and then Worldwide effort to grow the digital camera category. ¬†At Pole Star he led the marketing function.

Marketing projects are described in the Go To Market menu.