Building a digital brand

Kodak LogoPromoted to run the global go-to-market effort for digital products, leading a virtual team of 35 and up to 17 direct staff. Functions included PR, Advertising, Trade Shows, Channel Programs and Product Launch.

Led downsizing of team to meet business requirements. Created renewed focus on PR to build credibility in the category. Instigated “wave” launch concept to impose discipline on both product and communications teams. Developed global strategic plans for digital projectors; regional plans for Japan; and managed budgets and annual strategic planning.

  • Division doubled sales in three years
  • Kodak became number 2 in US market share and number 3 globally
  • Created over 200M impressions in US media and 35% share of voice for category