Transforming Legacy SAAS


Experian MarketIQ Experian had a very successful legacy product for private equity and venture capital users that entered and analysed mergers and acquisitions. However, it was reaching the end of its life and was extremely hard to maintain and improve. My role was to create the business plan and requirements for the new platform. I acted as product owner for the software development, working closely with developers and database specialists to create the MVP and deliver it.

  • First phase was to completely re-engineer and improve the data entry process
  • Second step was to replace the existing user interface with a clean, modern and mobile capable application with improved searching capabilities
  • This needed to clear internal regulatory approvals before it could go live.
  • Defined user stories for both data entry tool and customer big data query application
  • Led scrum team of 5 developers
  • Liaised with internal and external customers to ensure alignment.

Experian MarketIQ has made it easier for senior M&A users to run queries themselves, giving Experian access to a broader range of decision makers within the user base and expanding the use of the tool within customers. It has broadened its appeal and usage since the launch.

New data entry process reduced cost and improved productivity of specialist personnel, including automated lookups and standardisation of data.