European market entry programme

dc100Recruited to lead the digital products marketing team when Kodak entered the consumer digital camera market.

Reformulated European product positioning and focused on early adopter web consumers and businesses who valued immediacy over print quality. Developed positioning as computer peripheral, not camera, to overcome product weaknesses. Recruited pan-European team, including fighting for the right to hire a product PR specialist for the division. Retrained the sales force and refocused their channel sell-in efforts on computer and consumer electronics channels.

  • European team exceeded their goals by 30% and sold $62M in the first year, as well as achieving record contribution to the division’s profits
  • Team received record bonuses for achievement
  • Promoted to WW expatriate assignment

Promoted to run the global go-to-market effort for digital products, leading a virtual team of 35 and up to 17 direct staff. Functions included PR, Advertising, Trade Shows, Channel Programs and Product Launch.