MEA market penetration strategy

Motorola_mr601Motorola were launching their first GSM phones in the Middle East.

Created the first marketing programs in the region, including recruiting PR agencies, localising materials, developing the business case for product localisation, implementing the first pan-Arab advertising campaign.

  • Penetrated new markets for Motorola, altering product proposition to fit local conditions
  • Sold the first $1M order in the region