B2B Branding and Digital Marketing

Pole Star LogoPole Star branding and product naming was inconsistent partially due to an acquisition. Their marketing efforts did not support their desire to grow and gain synergies across different markets.

  • Prepared branding and product naming strategy for board to reposition the company and build consistent product naming
  • Created digital marketing programme to reach out to new target audience – risk and compliance officers in major trading institutions, lending banks and insurers
  • Changed marketing spend to reduce expensive trade show activity and focus on speaking slots and content focused activity

The result was a much more focused activity set that drove new leads for the financial services team and focused on retention and loyalty programmes for the maritime market at less cost to the company.