TTPCom Limited had successfully built and taken the company public. Market changes meant that the company’s focus needed to be on selling to Tier 1 companies in the wireless space.
- Devised and implemented highly innovative communication strategies to improve reach
- Refocused marketing efforts to create buzz for the company amongst major handset vendors via public relations activities and speaking slots
- Created technical content marketing focus in English, Japanese and Chinese that reached deep into handset vendors’ technical community
- New, cleaner website design with better content focus
- Revitalised customer communications via email
- New focus for trade show participation
- Masterminded analyst influencer program to successfully double PR coverage and boost web traffic 30%
- Instrumental in designing and implementing highly effective positioning and value propositions
- Trained and coached product managers to create new product positioning documents